Parks Associates: 60% of Newly Acquired Security Systems Are Self-Installed
Mar 5, 2020
DALLAS, March 5, 2020 /PRNewswire/ -- New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households. The research firm's DIY Home Security Tracker notes that among consumers who acquired their security system less than two years ago, 60% are self-installed, compared to only 7% of systems purchased more than six years ago.
"Most DIY households use professional monitoring services, but currently 63% of these DIY systems have had their monitoring subscription for less than two years," said Dina Abdelrazik, Senior Analyst, Parks Associates. "Most DIY security owners are also self-installing add-on smart home devices, so companies are expanding their product lines to meet consumer demand, including Abode, Array by Hampton, and Blue by ADT. This demand for an easy-to-install, integrated solution is becoming more prevalent in the Apple HomeKit ecosystem, with more DIY security systems and camera-related devices releasing product lines compatible with this ecosystem."
The traditional residential security channel is dominated by professionally installed, professionally monitored systems, but smart home device manufacturers are increasingly extending into the security space. Currently 33% of US broadband households own a security system, an 18% increase from 28% in 2018.
DIY Home Security Tracker assesses the impact of DIY security solutions to expand the market and the potential cannibalization of existing security channels. It also gives an analysis of industry trends, market strategies of key players, and competitive analysis on leading products in all key product categories. The research outlines returns, satisfaction with DIY systems versus traditional systems, and the buyer journey.
For information about the DIY Home Security Tracker, contact [email protected]. To schedule an interview with an analyst or to request specific research data, please contact Rosey Ulpino at [email protected], 972.996.0233.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
Rosimely Ulpino
Parks Associates
972.996.0233
[email protected]
SOURCE Parks Associates
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