Direct Selling News Names Shelley Rojas Chief Brand Officer and Publisher
Sep 13, 2021
Shelley Rojas
headshot
Direct Selling News, the channel's daily resource for breaking global news, emerging trends, executive education and powerful stories, recently announced that Shelley Rojas has been named Chief Brand Officer and Publisher for the venerable publication.
Rojas is a long-time veteran of the brand, having previously served as Senior Vice President of Marketing and Publications. In fact, she has been involved in DSN working at its sister company, SUCCESS Partners, for 20 years.
"Shelley has been an integral part of DSN's success from the very beginning," explains Stuart Johnson, Founder and CEO. "Her creative insights, leadership abilities, dedication and professionalism have always been key ingredients in our 'secret sauce.' Shelley has crafted a unique vision and voice for the brand. I can't wait to see how DSN will grow and evolve under her tutelage."
The appointment of Rojas ensures DSN will continue to bring direct selling executives the news, insights and stories they need on the platforms they use most, bringing an expanded, robust digital and multi-media component to the brand's coverage.
As Johnson explains, "Shelley is the perfect fit for this position. She has led the rebranding of DSN for the past nine months—and, as a result, we have launched a sleeker, more intuitive new website and new exclusive content including two podcasts. Our weekly emails and social media presence have also been revamped. Shelley's influence has been game changing for the brand."
In her role as DSN's Publisher and CBO, Rojas will oversee the day-to-day operations of the brand's multimedia outlets, which include digital and print publications, podcasts, original content and research as well as a 20-year history of premiere networking, recognition, awards and educational events.
Patricia White, DSN Editor says, "With Shelley taking the Brand Officer/Publisher role, I am more excited than ever about the important guidance and resources Direct Selling News provides the channel. Shelley's multimedia expertise allows us to bring more up-to-the-minute news and trends to direct selling executives across all platforms."
"I'm incredibly humbled and excited to assume the role of Chief Brand Officer and Publisher for Direct Selling News," says Rojas. "DSN has a rich history, a formidable team and a purpose-driven future. We are excited to honor the legacy and to expand the brand's reach and impact by providing more value than ever before serving the channel as its primary source for global news, emerging trends and inspiration."
For more information about Direct Selling News, please visit www.directsellingnews.com. Direct Selling News can also be found across social media, including Facebook, Instagram, and LinkedIn.
About Direct Selling News
Direct Selling News is the channel's trusted source for journalism. And DSN has proudly served the entire channel and the direct selling executives who lead it through a monthly publication, exclusive online content, podcasts and annual recognition, networking and awards events since 2004. DSN's primary purpose and commitment is to serve and edify the channel as its daily resource for breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and always one step ahead.
###
Media Contact
Direct Selling News
5800 Democracy Drive
Suite 100
Plano, TX 75024
United States
Contact for print or publication:
Patricia White, Editor
[email protected]
Press Release Service by Newswire.com
Original Source: Direct Selling News Names Shelley Rojas Chief Brand Officer and Publisher
More News
Fuel costs putting off meal delivery driver applicants
Maureen Bougeard says some prospective volunteers do not respond after learning about expenses.
OpenAI bots meddled with multiple US government agency sites
OpenAI said its bots accessed public data from a range of institutions during test exercises.
New scenarios boost China's consumption
Across China, consumers are increasingly seeking cultural experiences, leisure activities and services alongside goods, creating new opportunities for businesses to meet more diverse demand. For local businesses, the changing demand is prompting efforts to turn temporary popularity into sustained consumption through improved services and more diverse experiences.
ICE Raids in Beef Country Raise Fears of Higher Prices
Cattle industry groups in Texas, Oklahoma and Kansas and two Republican senators said the Trump administration’s immigration enforcement actions were hurting operations.
Former state senator praises Oregon-China friendship
Former state senator praises Oregon-China friendship
Trade expert: US-China cooperation can help businesses
Trade expert: US-China cooperation can help businesses
Economists weigh China-US trade tensions amid Xi-Trump talks
Economists weigh China-US trade tensions amid Xi-Trump talks
George Lucas opens museum celebrating the art of storytelling
George Lucas opens museum celebrating the art of storytelling
Clubs seek legal advice over Man City charges compensation
Premier League clubs are seeking legal advice as to whether they would have a compensation claim over the Manchester City 115 charges case.
Man City found guilty of breaking financial rules
Manchester City have been found guilty of breaking the majority of the 115 financial rules they were accused of breaching.
Mark Zuckerberg Is Trying Something On
Meta’s C.E.O. talks for the first time about his style evolution.
U.N. Releases New List of Companies It Says Do Business With Israeli Settlements
Israel condemned the database of firms tied to activity in the occupied West Bank as a “political tool” to advance “a smear campaign.”
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.