Daniel Yomtobian Examines the Future of the Programmatic Advertising Field
Jul 5, 2023
“The current global pandemic has undeniably affected all sectors of the global economy, and the advertising industry has been no exception. As companies grapple with eroding revenues, previous growth projections are being downgraded, but a streak of optimism remains,” comments Daniel Yomtobian.
Los Angeles, California, United States - July 5, 2023 /MarketersMEDIA/ —
As digital keeps on growing its share of total advertising spend, it is critical for marketing businesses to learn how to utilize new formats and earn money from their artistic efforts. Since the earliest days of the industry, ad space buying has been pivotal to the success of brand campaigns, and placement has become even more crucial in the digital age, which has led to exponential growth in programmatic advertising. “The current global pandemic has undeniably affected all sectors of the global economy, and the advertising industry has been no exception. As companies grapple with eroding revenues, previous growth projections are being downgraded, but a streak of optimism remains,” comments Daniel Yomtobian, an entrepreneur and business leader with an impressive track record in the online media space. “The disruption created by the pandemic has only accelerated the digital transformation and the demand for online services, which should play to the advantage of advertisers when the economy rebounds towards the end of 2020, as anticipated.”
When it comes to advertising technology, programmatic has emerged as one of the most important developments in this field and a designated key driver of future growth for the industry. As defined by the Digital Marketing Institute, “Programmatic ad buying […] is the use of software to buy digital advertising. Whereas the traditional method includes requests for proposals, tenders, quotes, and human negotiation, programmatic buying uses machines and algorithms to purchase display space.” The results of this automation are a hugely expanded reach, far greater transparency, advanced targeting, sharply improved relevance, real-time reporting, and data insights. Given these benefits, it is hardly surprising that programmatic has become one of the fastest-growing ad market segments, and once the global economy returns to normal, spending in this area should quickly recover, according to Daniel Yomtobian. It will probably take slightly longer to reach the levels forecast in the pre-pandemic days, but growth is inevitable, especially with the additional boon provided by the arrival of 5G and the continuous launch of direct-to-consumer streaming services.
In 2019, the market for programmatically sold advertising topped $100 billion in value, according to Zenith. The company forecast an increase to $127 billion in 2020, with another $20 billion added by end-2021. Moreover, it projected that the share of programmatic within total digital media spend would rise from 65% in 2019 to 69% in 2020 and cross 72% in 2021. Commenting on the outlook, Zenith global brand president Matt James said, “The ongoing death of the cookie means that the industry needs to rethink the way we design targeting and personalization while respecting consumers. High-quality, first-party data is more vital to the success of programmatic marketing than ever before.” James also highlighted a number of issues, noting, “Although programmatic ad spend continues to grow at double-digit rates, it is being hindered as the industry struggles with privacy and supply-chain challenges. Once these challenges have been addressed, programmatic marketing has the potential to accelerate again during the next decade.”
Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion was online advertising. Considered a pioneer and innovator in this space, he has dedicated himself to helping advertisers and publishers maximize their ROI and successfully monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Daniel Yomtobian studied business marketing at California State University-Northridge.
Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk
Release ID: 89101577
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 8 hours.
More News
How does the UK state pension compare with other countries?
Do British pensioners have it better or worse than those in other countries?
UK to invest £100m in 'world first' AI Biosecurity Lab
The chancellor will unveil AI spending aimed at shoring up the UK's defences in Wednesday's Budget.
Before you crank up the thermostat, try these tips to keep you and your home warmer for longer
With storms hitting parts of the UK and the clocks going back, here are some practical ways to cope with falling temperatures.
France’s Avoids a Debt Downgrade From Moody’s, but Is Given a Warning
Moody’s held the country’s credit rating steady amid political uncertainty and a rise in borrowing costs that have worsened France’s debt situation.
A Simple Way to Benefit From Rising Rates: Buy Money Market Funds
While higher interest rates are a complication for stocks and bonds, they are an unequivocal boon if you just want to park some cash and make a little money, our columnist says.
Ahead of Tight Race, Trump Swaps Tariffs on Some Canadian Goods
The move was announced by Senator Susan Collins, a Maine Republican who faces a tough re-election fight amid rising prices.
Global Oil Price Hits $116 a Barrel, Highest Since April
Investors have grown increasingly concerned that the war in Iran could escalate again, putting energy supplies at greater risk.
How Worried Should We Be About the Economy? Let’s Look at 2008.
It’s not impossible to spot the characteristics of a brewing financial crisis. We can look to 2008 for clues.
Melanoma Vaccine Ushers in New Hope for Cancer Patients
Beyond melanoma, scientists are studying cancer vaccines for glioblastoma, pancreatic cancer and more.
Why Anger About Data Centers and Energy Prices May Not Swing Votes
In Ohio, many voters say their frustration about the increase in electricity and fuel prices and the growth of data centers won’t influence whom they vote for.
U.S. Government Takes a Cut of Chip Business in Japan-Funded Deal
President Trump’s novel deal-making is on display in upstate New York, where the administration is funneling Japanese funds into a government-owned chip factory.
A Fight Over Felon Voting Prompts a Free Speech Debate
A Minnesota group worried that its opposition could expose it to prosecution under the state’s deceptive-practices law. Its lawsuit could have wide implications for limiting speech around elections.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.