37% of Streaming Subscribers Share Accounts With People Outside Their Household, Restricting Streaming Services’ Revenue Growth
May 6, 2020
WASHINGTON, May 7, 2020 /PRNewswire/ -- More than one-third of streaming subscribers (37%) share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even acquaintances/strangers they do not live with (2%).
The Manifest surveyed 401 people in the U.S. about their streaming habits in 2020. Data was collected between April 7-10, 2020.
Who do people share their streaming service accounts with?
Do you stream more or less content due to COVID-19 social distancing?
Netflix's service is set up for several people to share, with the option for multiple user accounts per subscription. Netflix's terms and conditions specifically state, however, that subscribers should not share their account with people outside their household.
Therefore, subscribers sharing their streaming accounts with people they do not live with is restricting potential revenue growth for Netflix.
Overall, three-quarters of streaming customers (74%) share their account with at least one other person, either within or outside of their household.
Netflix added nearly 16 million subscribers in Q1 2020, far outpacing expectations due to COVID-19 stay-at-home orders. Password sharing means that Netflix likely has even more new users of its service who are not paying for access, though.
Nearly Half of Streaming Subscribers Have Increased Use Due to COVID-19
As COVID-19 continues to spread across the globe, most countries are advising or mandating citizens to stay home and avoid social gatherings.
Given that people are home more, it's no surprise that 47% of streaming subscribers say they have increased their time on streaming platforms in the past 30 days.
Meanwhile, 36% say their streaming time has remained the same, and only 5% say they watch less streaming content than before.
Netflix Continues to Dominate Among Streaming Platforms
Netflix is the most popular streaming service, with 75% of people saying they pay for it.
The next most popular streaming services are Amazon Prime Video (56%) and Hulu (40%).
Netflix beats the competition because:
It was the first. It offers the most original content.Netflix became the first streaming platform in the world in 2007. Furthermore, it was the first to focus on creating high-quality, original content, including popular shows such as "House of Cards," "Orange is the New Black," and "Stranger Things." These early leads allowed it to gain a competitive advantage that other streaming services have not caught up to yet.
The Manifest surveyed 401 people across the U.S. About 46% of the respondents were female; 33% were male.
Read the full report: https://themanifest.com/app-development/streaming-statistics-2020-how-common-netflix-password-sharing
About The Manifest
The Manifest is a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. Use The Manifest as an approachable tour guide through every stage of the buyer journey. With three main offerings – data-driven benchmarks, step-by-step guides, and agency shortlists – The Manifest strives to make your business goals a reality.
Media Contact
Kristen Herhold
[email protected]
(202) 840-6690
SOURCE The Manifest
More News
The Fed Raised Rates. What Comes Next?
Kevin M. Warsh, the chairman of the Federal Reserve, on Wednesday left open-ended how much more interest rates may have to rise to tame inflation.
Uncontrolled AI could lead to 'silicon species' rivalling humans, warns Microsoft
Mustafa Suleyman says he believes rival AI firm Anthropic is in effect teaching Claude it "may be conscious".
Low-cost food pantry awarded £272k lottery grant
Oasis Hub Bath said the funding will cover its main operating costs over the next three years.
OpenAI reveals six more safety issues and unveils plan to disclose incidents
The firm also announced a new system to track, investigate and disclose cases of models misbehaving, or "misalignment".
The Documentary
Katy Watson explores Australia's relationship with China - partner, rival or 'frenemy'?
US interest rates raised for first time in three years
Rates were hiked in a unanimous decision despite fierce opposition from President Donald Trump, who had called for a cut.
Why Trump's hand-picked Fed chair defied him by raising interest rates
The 0.25% increase comes despite fierce opposition from the US president, who has called for rates to be cut.
EU chief backs plan for Canada to become 'associate member'
Trump, who has frequently clashed with Canada's PM, threatens to cut trade with the European Union in response to the proposal.
Snapchat open to putting time limits on teens, boss tells BBC
Evan Spiegel says it would be "an important step forward for the industry" in an interview with the BBC.
Would you buy branded clothing from your favourite tech firm?
Nvidia, OpenAI and Anthropic are all now selling their own limited edition fashion lines.
US Fed hikes rates for first time since 2023 as inflation stays sticky
US Fed hikes rates for first time since 2023 as inflation stays sticky
Watch: How will higher interest rates impact US consumers?
The BBC's Samira Hussain looks at the factors considered in the increase by the Federal Reserve and what it could mean for the US economy.
Inside Singapore's 'Fort Knox' for city's $2bn dirty money auction
The BBC goes inside a fortified storage facility to view luxury goods seized by police that are now up for auction.
Trump Ally Harold Hamm Strikes Venezuela Oil Deal
Mr. Hamm’s company, Continental Resources, has signed a preliminary deal with Venezuela’s state-owned oil company to develop and produce oil.
Takeaways From the Fed’s Decision to Raise Interest Rates
Kevin M. Warsh, the Federal Reserve chairman, said the bank acted to fight inflation that ‘is too high and has been for too long.’
The Quiet Way A.I. Is Hitting the Work Force
Lower wage growth and slower hiring in some sectors may be the result of artificial intelligence, especially for younger workers.
The World Economy Is Becoming Wary of the U.S.
America’s position of global economic stability is starting to look shakier as the Trump administration piles on debt and doubles down on sanctions.
Why the Fed Might Raise Interest Rates When Borrowing Costs Are Surging
Elevated interest rates have raised the cost of mortgages and car loans without dampening consumer spending.
Outkick Moves Past Its Clay Travis Era
Fox is revamping the sports site following the exit of its founder, Clay Travis. It’s hiring a writer who resigned from The Seattle Times over a column about transgender athletes.
Billions in Taxes Go Unpaid. Under Trump, the I.R.S. Won’t Say How Much.
The absence of the annual estimate on the tax gap could make it more difficult to assess whether more taxes are going unpaid since President Trump took office.
Bessent and Warsh Take On the Bond Bears
The Treasury secretary and the Federal Reserve chairman face similar tests: calming investors’ growing worries about inflation and deficits.
Global Oil Prices Could Hit Highest Levels in Months After Saudi Pipeline Attacks
Prolonged restrictions on exports could push oil prices even higher.
Henry Zeffman: Andy Burnham and his chancellor have a battle on their hands as the Budget approaches
The Budget is only six weeks away and the economy is undoubtedly the biggest challenge facing the prime minister.
Petrol and diesel price rises push UK inflation higher
Summer holidays and disruption to global oil supplies by the Middle East conflict stoked price growth.
Burnham rejects 'tax and spend socialist' comments
The prime minister insists he is prepared to take "difficult decisions" at next month's Budget.
Fed Meeting Is a Big Moment for the Bond Market
If the Fed opts against raising interest rates on Wednesday, investors will probably increase their forecasts for inflation, injecting new turmoil into the government bond market.
What's driving UK 'shoplifting crisis'?
The number of shoplifting offences recorded in England and Wales in 2025-26 is still above pre-pandemic levels.
Hong Kong's first five-year plan: Key economic and trade priorities
The Hong Kong Special Administrative Region has unveiled its first five-year plan for economic and social development (2026-2030) on Wednesday.
Graphics: What stood out in China's economy in August?
Graphics: What stood out in China's economy in August?
Witness the Pinglu Canal open to navigation!
The Pinglu Canal opens a faster gateway to the sea for China's Guangxi Zhuang Autonomous Region and southwest China's cargo.
Chinese films seek a bigger stage in North America
Chinese films are gaining momentum in overseas markets, with North America emerging as an important testing ground for their global appeal.
Hong Kong's first five-year plan signals a new path for future growth
The release of Hong Kong's first five-year plan marks an important milestone in the city's development. By building on its existing strengths and creating new opportunities through planning and innovation, the city can strengthen its competitiveness in a changing global environment.
Nanning and Guilin take center stage at the 23rd China-ASEAN Expo
The 23rd China-ASEAN Expo is set to open in Nanning, south China's Guangxi Zhuang Autonomous Region.
OpenAI boss says world 'right to be afraid' but should trust AI firms
Sam Altman and other tech CEOs say there are incentives to limit advancements in AI, as fears grow over the threats it poses to humanity.
Chinese mainland welcomes Taiwan to Pinglu Canal opportunities
Chinese mainland welcomes Taiwan to Pinglu Canal opportunities
What is happening to UK prices?
UK inflation rose in August, pushed up by higher petrol and diesel prices.
A ‘Shark’ of a Business Editor Steps Down
Ellen Pollock, who has spent nearly a decade in charge of the Business desk of The Times, is ready for a new challenge.
Security Guards Offer Protection, But Get Paid Little in Return
A recent high-profile shooting outside a mosque and rising threats to houses of worship have focused attention on security guards. Now, unions are pressing for better pay and training.
How to Use AI to Plan a Trip: Better Prompts for Travel Recommendations
Generic questions get generic answers, experts say, so to avoid mediocre recommendations, you’ll need to write smarter prompts. Follow these tips.
Reflecting on 175 Years of The New York Times
For dozens of editors and reporters, the anniversary of the first issue of The Times in 1851 has been a moment to look back.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.