NYC launches new tourism campaign: True York City

NEW YORK — The tourism agency NYC & Company on Monday launched a new campaign called "True York City" designed to promote iconic attractions as well as unique experiences, neighborhoods and local businesses.

The $15 million marketing campaign in the U.S. and 16 other countries will use the phrase "Famous Original New York City" on billboards, ads, Instagram and other social media. A website at nycgo.com/famousoriginal launched Monday with video, photos and stories.

The campaign invites locals and visitors to share why they love the city using the hashtag #TrueYorkCity.

NYC & Company CEO Fred Dixon said the campaign encourages travelers "to go beyond the selfie, to go beyond their top bucket list and explore and engage more deeply with the destination."

New York City hosted 60.5 million visitors in 2016.

People also read these

Asian stocks mostly rise on hopes for higher US rates

Aug 30, 2016

Asian shares were mostly higher Tuesday as speculation continued about a U.S. Federal Reserve interest rate hike later this year

Global stocks rise as investors weigh future of US rates

Aug 30, 2016

Global stock markets mostly rose on Tuesday as investors weighed the possibility and timing of another U.S. interest rate increase this year

Asian stocks mixed ahead of US jobs data

Aug 31, 2016

Asian stocks are mixed Wednesday in listless trading ahead of jobs data later this week and continued anticipation of higher interest rates in the U.S. Japan's benchmark Nikkei 225 gained 0.8 percent to 16,857.07 in morning trading

Subscribe to our newsletter!

Your Name

Your Email Address