France wants a stop to sexist stereotypes in advertising

PARIS — Leading French advertisers and the country's broadcast watchdog are launching a nationwide campaign against sexist stereotypes in ads — from toy trucks marketed for boys to naked women selling vacuum cleaners.

They signed a charter Tuesday pledging to police advertising to abolish "sexist or sexualized stereotypes" of men, women, girls and boys.

Broadcasters and advertisers will submit a report on their efforts to fight sexism — and will face sanctions for any ads deemed "excessive."

Some people attending Paris Fashion Week worried the move could infringe on artistic freedom in France's influential fashion industry.

The charter comes amid a string of moves by President Emmanuel Macron's government in favor of women's rights. Signatories called the move part of the larger fight against violence and harassment of women.

People also read these

Global stocks wobble as markets await comment from Yellen

Aug 25, 2016

Global stocks fell Thursday in lackluster trading as investors awaited a speech by Federal Reserve chair Janet Yellen on Friday for hints on a possible further interest rate increase

Asian stock markets mixed as investors wait for Fed cue

Aug 26, 2016

Asian stock markets were mixed Friday, with investors preferring to sit on the sidelines ahead of U.S. Federal Reserve Chairman Janet Yellen's speech for cues on the timing of the next policy rate hike

Global stocks rise as investors weigh future of US rates

Aug 30, 2016

Global stock markets mostly rose on Tuesday as investors weighed the possibility and timing of another U.S. interest rate increase this year

Subscribe to our newsletter!

Your Name

Your Email Address