Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

More Press Releases

Asian shares edge higher with Fed meeting in focus

Dec 17, 2018

SINGAPORE — Asian markets rose Monday on hopes that the Federal Reserve would re-evaluate its hawkish stance at a meeting later this week, following signs of slower global growth. KEEPING SCORE: Japan's Nikkei 225 index added 0.8 percent to 21,536.85 and the Kospi in South Korea gained 0.3 percent to 2,074.51. Hong Kong's Hang Seng was up 0.3 percent at 26,178.87. The Shanghai Composite index rose 0.1 percent to 2,597.22. Australia's S&P ASX 200 was 0.6 percent higher at 5,635.50. Shares were higher in Taiwan and Singapore but fell in Indonesia. WALL STREET: On Friday, weak economic data from China...

Lebanese take to the streets to protest political stalemate

Dec 17, 2018

BEIRUT — Hundreds of Lebanese took to the streets Sunday to protest against a political stalemate that has prevented the formation of a new government seven months after elections. The demonstration in Beirut was organized by the Communist Party but drew others frustrated by the country's deepening political and economic crisis. Wearing red scarves and raising red flags, protesters complained about corruption, poor public services and spiraling public debt that is more than 150 percent of GDP. One banner reads: "Off to the streets: enough talk. " Protester Osama Assad said failure to form the government only "doubles the risks."...

Westbrook, Murray tussle as Nuggets beat Thunder 109-98

Dec 17, 2018

DENVER — For all his offensive contributions and rebounding, Nikola Jokic's most important role in the end was peacemaker. Jokic scored 24 points, Jamal Murray had 19 and the Denver Nuggets beat the Oklahoma City Thunder 109-98 on Friday night after Murray and Russell Westbrook had a heated exchange. Westbrook and Murray pushed each other and argued after lining up next to each other for a jump ball in the final seconds. Jokic tried to get between them, and Westbrook threatened to beat up Jokic while being restrained. No blows were exchanged, but the final moments played out amid heightened...

Stocks plunge to 8-month lows on growth fears; J&J nosedives

Dec 17, 2018

NEW YORK — Stocks staggered to eight-month lows Friday after weak economic data from China and Europe set off more worries about the global economy. Mounting tensions in Europe over Britain's impending departure from the European Union also darkened traders' moods. Major U.S. indexes fell about 2 percent and the Dow Jones Industrial Average dropped as much as 563 points. On the benchmark S&P 500 index, health care and technology companies absorbed the worst losses. Johnson & Johnson plunged by the most in 16 years after Reuters reported that the company has known since the 1970s that its talc Baby...

Markets Right Now: S&P 500 sinks to lowest level since April

Dec 17, 2018

NEW YORK — The latest on developments in financial markets (all times local): 4 p.m. Stocks ended the week with a steep loss on Wall Street as the S&P 500 dropped to its lowest level since April. The benchmark index is now down almost 3 percent for the year. New concerns about slowing growth in China as well as growing disarray surrounding plans for Britain to exit the European Union put investors in a mood to sell Friday. Johnson & Johnson plunged 10 percent after Reuters reported that the company has known since the 1970s that its talc baby powder...

Subscribe to our newsletter!

Your Name

Your Email Address