Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

More Press Releases

Asian shares rise as traders shrug off new China-US tariffs

Sep 19, 2018

TOKYO — Asian shares were mostly higher Wednesday, despite jitters over the escalating trade dispute between the U.S. and China. KEEPING SCORE: Japan's benchmark Nikkei 225 added 1.4 percent in early trading to 23,741.29. Australia's S&P/ASX 200 rose 0.4 percent to 6,195.70. South Korea's Kospi slipped 0.3 percent to 2,303.34. Hong Kong's Hang Seng advanced 1.0 percent to 27,355.73, while the Shanghai Composite also jumped 1.0 percent, to 2,726.27. TRADE TENSIONS: The administration of President Donald Trump has decided to impose tariffs on an additional $200 billion of Chinese goods. China responded by saying it will go ahead with plans...

The Latest: China's premier appeals for global support

Sep 19, 2018

NEW YORK — The Latest on the U.S.-China trade war (all times local): ___ 11:30 p.m. China's No. 2 leader has appealed for global support for free trade following tit-for-tat U.S. and Chinese tariff hikes in an escalating battle over Beijing's technology policy. Premier Li Keqiang said Wednesday in a speech to a business conference that disputes must be worked out through consultation. China announced a tariff hike on $60 billion of American imports on Tuesday in response to U.S. President Donald Trump's increase on $200 billion of Chinese goods. Speaking at the World Economic Forum in the eastern city...

Venezuela doubles down on Chinese money to reverse crisis

Sep 19, 2018

CARACAS, Venezuela — Venezuelan President Nicolas Maduro said Tuesday that new investments from China will help his country dramatically boost its oil production, doubling down on financing from the Asian nation to turn around its crashing economy. Already a major economic partner, China has agreed to invest $5 billion more in Venezuela, Maduro said following a recent trip to Beijing, adding that the money would help it nearly double its oil exports to China. "We are taking the first steps into a new economic era," he said. "We are on track to have a new economy, and the agreements with...

Markets Right Now: Markets shrug off trade and end higher

Sep 19, 2018

NEW YORK — The latest on developments in financial markets (all times local): 4 p.m. Investors shrugged off the latest escalation of trade tensions between the U.S. and China and sent stocks broadly higher on Wall Street. Major U.S. indexes on Tuesday gained back nearly all the ground they lost the day before. Technology and consumer-focused companies had some of the biggest gains. Chipmaker Micron Technology rose 4.1 percent and Netflix jumped 5 percent. Ferrari rose 4.2 percent after the sportscar maker announced a new lineup of models. The S&P 500 index rose 15 points, or 0.5 percent, to 2,904....

Paving its future: Ferrari unveils wide-ranging new plans

Sep 19, 2018

MARANELLO, Italy — Ferrari is paving its way to future growth with a look to its roots. The company's new CEO, Louis Camilleri, unveiled a new business plan Tuesday that includes reviving iconic models and embedding them with Formula One technology. Significantly expanding Ferrari's electric-gasoline hybrid powertrain offering and affirming plans to introduce a utility vehicle that hews to the brand's performance levels, Camilleri laid out his ambitions for a company he took over only in July following the death of long-time CEO and chairman Sergio Marchionne. "Our objectives are ambitious, but they are based on a meticulously constructed model...

Subscribe to our newsletter!

Your Name

Your Email Address