Oudh Al Anfar Unveils New Anfar London Midnight Frost Arctic and Midnight Frost Eclipse at Exclusive Dubai Launch, Ahead of U.S. Debut
Oct 22, 2026
Oudh Al Anfar, the Dubai fragrance house with roots dating to 1950, expands its viral Midnight Frost collection with two new extraits created by perfumer Ahmedullah Anfar
United Arab Emirates, October 22, 2026 -- Dubai-based fragrance house Oudh Al Anfar has unveiled two new additions to the Midnight Frost collection of Anfar London, one of its flagship brands: Midnight Frost Arctic and Midnight Frost Eclipse. The extraits de parfum were unveiled on October 5, 2026, at an exclusive event at the Conrad Dubai, one day before Beautyworld Dubai 2026 opened its doors.
The launch follows the breakout success of Midnight Frost Tangerine earlier in 2026, which turned the collection into one of the brand’s most talked-about lines on social media. Both new scents are now arriving in the United States through Anfar USA, the brand’s official U.S. operation, at $49.99 each.
A Launch Night in Dubai
The evening at the Conrad Dubai brought together leading content creators, the company’s strategic partners and well-known personalities from across the United Arab Emirates. Guests were the first to experience Arctic and Eclipse, two contrasting takes on the cool, nocturnal mood that defines Midnight Frost.
Timing the launch on the eve of Beautyworld Dubai 2026 placed the new fragrances in front of the region’s most influential beauty voices at the start of the industry’s busiest week.
“We are grateful for our father’s guidance and the support of our entire family, which allow us to keep growing,” said Abdullah Anfar. “With these two new additions to the Midnight Frost family, we aim to repeat the success of Tangerine. We created two fragrances that complement each other: one fresh and clean, and the other bolder, more elegant and full of personality.”
Two New Faces of Midnight Frost
Both fragrances were created by Ahmedullah Anfar, the perfumer behind the new releases, who designed them as a complementary pair.
Midnight Frost Arctic is the fresh, clean side of the duo, capturing the clarity of polar ice. A crisp, aquatic opening of water, apple, jasmine and galbanum gives way to juicy pear and pineapple brightened by lily of the valley and a touch of pepper. Cedarwood, amber and musk leave a clean, luminous trail.
Midnight Frost Eclipse is its bold, elegant counterpart: a moonlit winter night. Mineral amber, apple, grapefruit, Italian bergamot and melon open onto cypress, lavender, coconut, pear and sea salt. A warm base of vanilla, cedarwood, benzoin, Ambrofix and tonka bean gives it depth, character and lasting power.
Three Generations of Oud Expertise
Oudh Al Anfar traces its heritage to 1950 and to Assam, India, where founder the late Haji Anfar Ali and his wife, Samsun Nehar Anfar Ali, built a reputation as masters of agarwood and dehn al oudh. Their son, Mostaque Anfar Ali, trained under their guidance and in 1995 brought the family’s craft to the Arabian Peninsula, growing it into a major trader across the GCC.
As Chairman, Mostaque Anfar Ali established the company’s base in the UAE and built a chain of retail showrooms across the Gulf. Launches such as Silver Spray and Mukhallat Al Badar (2006) made the name a benchmark in Arabian perfumery. Today Oudh Al Anfar operates more than 25 retail outlets and its own manufacturing facility in the UAE, serving markets across the Middle East, Asia, Africa, the United Kingdom and the United States.
The company is now also led by Mostaque’s sons, Abdullah, Ahmedullah and Obaidullah Anfar. The new generation is taking Oudh Al Anfar global, pairing the family’s decades of oud craftsmanship with modern brands like Anfar London and entering highly competitive markets such as the United States.
Availability
Midnight Frost Arctic and Midnight Frost Eclipse are available in the United States for $49.99 each at anfarusa.com and on the official Anfar TikTok Shop (@anfar.usa).
About Oudh Al Anfar
Founded on a family heritage dating to 1950, Oudh Al Anfar is a Dubai-based fragrance house specializing in oud, attars, bakhoor and fine perfumes. Its brands include Anfar London, Anfar 1950, Adyan and Ajyad. The company operates 25+ retail outlets and a manufacturing facility in the UAE. Learn more at oudhalanfar.com.
About Anfar USA
Anfar USA Inc. is part of Oudh Al Anfar and operates the brand’s official store in the United States, bringing Anfar London, Anfar 1950 and the house’s signature oud fragrances to American consumers.
Contact Info:
Name: Abdullah Anfar
Email: Send Email
Organization: Oudh Al Anfar
Address: 2125 Biscayne Blvd, Ste 204 #27731, Miami, FL 33137
Phone: +1 (786) 791-3977
Website: https://anfarusa.com
Release ID: 89206702
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