Expert Shows Businesses How To Evaluate PR Firms In Tempe

June 01, 2020 - /PressAdvantage/ - Tempe, AZ based Lucid Leverage LLC is reaching out to local businesses in order to emphasize the importance of using a Public Relations (PR) firm to manage their relationship with their customers. In addition, the agency wishes to help businesses look at the strengths of all the PR firms in Tempe in order to identify which specific firm offers the best services and suits their particular requirements.

To begin with, Lucid Leverage explains that marketing is important no matter what kind of industry the business in question is engaged in. This is due to the fact that potential customers are unlikely to simply stumble across the business unless they make themselves known among the wider public in one way or another. “Alongside brand recognition,” says Lucid Leverage, “customers tend to stick with the company they are already comfortable with. If both you and your competitor are known to provide the same product or service, each of your respective customers will prefer to keep buying from the company they are already familiar with.”

The agency clarifies, “If you want to win yourself a larger slice of market share, you need to let their customers know you exist and you need to show them why you are better than the provider they currently trust. This process takes a careful hand and investment to successfully pull off, and this is why you need an experienced PR firm at your back. Furthermore, you can be sure that your competitor is probably trying to do the same to your own customers. If nothing else, you need to show your existing customer base that you are worth sticking with.”

On this note, Lucid Leverage states that businesses should seek out a public relations company in Phoenix whose clientele work in the same industry. This helps ensure that the PR firm in question is intrinsically familiar with the industry as they already have experience working for such clients. Therefore, it may give a business more insight into a prospective PR firm’s capabilities if they take a look at their existing clients and the work they have previously carried out. The agency adds that certain PR firms also avoid working with multiple clients from the same industry if their customer bases overlap (such as from being in the same region). In such cases, the business may have more faith that there will be no conflict of interest. Notably, however, this is not absolutely necessary, since many agencies insulate their teams to avoid conflict when working for multiple clients.

The next factor a business should consider is how affordable the PR firm they want to hire is. On one end of the scale, Lucid Leverage cautions businesses against, “going for marketing packages that seem too good to be true. If they offer you a great deal for a price that appears to be far under their competitors’ offerings, this may be a sign that the quality of their final product will be of similarly low value. For this reason and more, you should make it a priority to shop around and look at several PR firms before you commit to working with any of them. This will give you more perspective on their abilities and help you decide which offer you the most value.” The agency adds, “On the other hand, greater expense does not guarantee a greater return. You do not want to strain your marketing budget only to receive a subpar response from your customers.”

Furthermore, businesses should take the financials of the PR firms they are considering into account, given that they will need resources to carry out marketing campaigns. Fewer resources will likely mean they do a correspondingly poor job. Similarly, payment arrangements need to be made based on how well the campaign is run (and what dividends it pays off for the business) once a budget is decided. This may help motivate the PR firm to work harder on the business’ behalf.

A full list of Lucid Leverage’s tips for finding a reliable PR firm can be read on their website. More information regarding the agency and their own extensive capabilities can be found here as well. Businesses that require reputation management, Search Engine Optimization (SEO), digital marketing or social media marketing in Tempe and so on are welcome to reach out to Chris Quintela of Lucid Leverage LLC in order to get started. Furthermore, interested parties may connect with the agency on their preferred social media platforms to stay abreast of their latest news, tips and announcements.

###

For more information about Lucid Leverage LLC, contact the company here:

Lucid Leverage LLC
Chris Quintela
844-257-5335
cq@lucidleverage.com
60 E. Rio Salado Pkwy 9th Floor Suite 313
Tempe, AZ 85281

ReleaseID: 60036302

More Press Releases

Stocks rise as China confirms trade deal signing next week

Jul 9, 2020

NEW YORK — U.S stocks climbed in morning trading on Thursday as investors cheered confirmation from China that its top trade official will head to Washington next week to sign a preliminary trade deal. The “Phase 1” accord is the opening step on a possible path toward a broader agreement between the nations. President Donald Trump has said he will travel to Beijing after the initial signing to start the second stage of talks. Every major index is on track for a record as Wall Street distances itself from a bout of anxiety over the last week because of tensions...

China, Japan stocks lower on Christmas

Jul 9, 2020

Chinese and Japanese stocks declined Thursday while most other Asian markets were closed for Christmas Day. Tokyo's Nikkei 225 lost 0.1% to 23,806.72 while the Shanghai Composite Index was off 2 points at 2,982.80. Malaysia's benchmark was down 0.6% while Taiwan gained nine points. Wall Street ended nearly flat Tuesday in a shortened trading session before closing for Christmas Day. U.S. markets reopen Thursday. The benchmark S&P 500 index slipped less than 0.1% to 3,223.38. The Dow Jones Industrial Average dropped 0.1%, to 28,515.45. The Nasdaq composite gained 0.1% to 8,952.88. Investors have been encouraged by plans for an interim...

Stocks rise on Wall Street as rally stretches to fourth day

Jul 9, 2020

NEW YORK — U.S. stocks rallied Monday, rising with European and several Asian markets following surprisingly strong reports on China's economy. Growth in factory activity and retail sales in the world's second-largest economy both beat analysts’ expectations for last month. That layered on top of optimism from last week’s long-awaited “Phase 1” trade deal between China and the United States, which removed some of the uncertainty that’s hung over businesses and investors. The interim trade deal is one of a “trifecta of positive catalysts” that swept through the market last week and could help support it through the end of...

Cowboys render coin toss mix-up moot, throttle Rams 44-21

Jul 9, 2020

ARLINGTON, Texas — Dak Prescott and the Dallas Cowboys turned “much ado about nothing” over the coin toss into “win and they're in” next weekend. Prescott threw two touchdown passes after his confusing exchange with referee Walt Anderson made many think the Cowboys forced themselves to kick off to start both halves, and Ezekiel Elliott ran for two scores in a 44-21 victory over the Los Angeles Rams on Sunday. The Cowboys (7-7) ended their second three-game losing streak of the season, and the defending NFC East champions stayed even with Philadelphia atop the division with a showdown looming next...

Draghi stepped in during euro's darkest hour

Jul 9, 2020

FRANKFURT, Germany — Mario Draghi leaves as head of the European Central Bank credited with having rescued the eurozone from disaster with a well-timed phrase and bold action to back up his words. He expanded the bank's arsenal of crisis-fighting tools with new and unconventional policies, measures that he and others say helped end a financial crisis in 2010-2012 and create millions of jobs in the 19-country monetary union. Yet the closing days of his term have hardly been a victory lap. His departure is accompanied by an unusually public dispute among ECB board members over stimulus policies he pushed...

Subscribe to our newsletter!

Your Name

Your Email Address