Marketing And Advertising

The Latest: Amazon exec warns of Calif. privacy approach

Sep 26, 2018

Amazon is warning Congress to avoid California's model as federal lawmakers work on crafting a new consumer data privacy law.

Paving its future: Ferrari unveils wide-ranging new plans

Sep 18, 2018

Ferrari's new CEO has unveiled a new business plan that revives iconic models and embeds them with Formula One technology

Apple, Firefox tools aim to thwart Facebook, Google tracking

Sep 14, 2018

New tools from Apple and Firefox tools aim to thwart online tracking by Facebook and Google

Lawsuit renews focus on privacy policies for mobile apps

Sep 13, 2018

Researchers have warned that many popular free mobile apps aimed at children are potentially violating a U.S. law designed to protect the privacy of young users

New Mexico sues mobile app makers over kid privacy concerns

Sep 13, 2018

New Mexico is suing Google, Twitter and other companies that develop and market mobile gaming apps for children, saying the apps violate state laws by collecting personal information that could compromise privacy

Democrats announce big online ad play for November

Sep 12, 2018

Two major Democratic political groups have announced a $21 million digital ad buy targeting Senate races in November as the party tries to banish the ghosts of 2016 when the Trump campaign ran circles around it online

Calling teen vaping 'epidemic,' officials weigh flavor ban

Sep 12, 2018

The U.S. Food and Drug Administration says teenage use of e-cigarettes has reached "epidemic" levels in the U.S. and called on manufacturers Wednesday to address the problem or have their products pulled off the market

Good for business? Nike gets political with Kaepernick ad

Sep 4, 2018

Why do it? Nike has touched off a furor by wading into football's national anthem debate with an ad featuring Colin Kaepernick

Coca-Cola acquires Moxie, soda beloved in Maine

Aug 28, 2018

Soft drink giant Coca-Cola is acquiring Moxie, a beloved New England soda brand that is the official state beverage of Maine

USOC marketing chief Baird going to New York Public Radio

Aug 23, 2018

USOC's chief marketing officer Baird heading to New York Public Radio

Subscribe to our newsletter!

Your Name

Your Email Address