Marketing And Advertising

Utah apparel company sues L.L. Bean over trademark dispute

Oct 6, 2017

A Utah clothing company has filed a lawsuit against L.L. Bean, saying the Maine-based company's latest ad campaign is a trademark violation

For Adidas and rivals, sponsorships are good business

Oct 4, 2017

Multi-million dollar sponsorship deals of the kind between Adidas and the University of Louisville are not just efforts to burnish the image of sports gear makers but cost-efficient ways to increase sales

Why Facebook keeps stepping in it

Sep 28, 2017

Why Facebook keeps stepping in it

Senate bill would make online political ads more transparent

Sep 22, 2017

Legislation floated by two Democratic senators would enhance transparency for online political ads, requiring social media companies like Facebook and Twitter to keep a public file of election ads and communications

Gatorade pays California $300K, settles anti-water complaint

Sep 22, 2017

California's attorney general has reached a $300,000 settlement with Gatorade over allegations the company made "anti-water" statements in a cellphone video game

Facebook tightens ad policies after 'Jew-hater' fiasco

Sep 20, 2017

Facebook's Sheryl Sandberg says the company is tightening its policies and tools that let businesses target advertisements to its 2 billion users

Melania Trump threatens lawsuit over English class billboard

Sep 19, 2017

Billboards featuring Melania Trump and a slogan "just imagine how far you can go with a little bit of English" have been removed from the Croatian capital after her lawyer threatened a lawsuit

Hyundai Motor to launch Genesis midsize sedan in US in 2018

Sep 15, 2017

Hyundai Motor will launch its first midsize sports sedan under the Genesis brand in South Korea next week and in the U.S. early next year

Company under fire for opioid marketing files patent suit

Sep 14, 2017

An Arizona-based pharmaceutical company targeted in lawsuits and criminal investigations over its marketing of a highly addictive painkiller has filed a related patent infringement lawsuit against a rival drug maker

Samsung eyes foldable smartphone, voice-controlled speaker

Sep 12, 2017

Samsung Electronics aims to launch a foldable smartphone next year under its Galaxy Note brand and is working on a voice-controlled speaker

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